Trader Joe’s vs. Target: A Price Comparison

By: Chris Freytag, CPT // July 18, 2021

If you’re anything like me and several of our Get Healthy U team members, you have about five different grocery stores you go to on a regular basis and know exactly what to get at which store… coconut oil at Costco, bulk seeds at Whole Foods and peanut butter at Target.

Maybe you’ve wondered though, is Trader Joe’s expensive or worth adding to the list of stores to frequent? In this deep dive, we find out. We conducted a price comparison between Target vs. Trader Joe’s. We’ve price-compared two grocery stores that are more focused on healthy eating, Trader Joe’s and Target’s clean-label line.


Enter your email & get this article sent to your inbox.

    We won't send you spam. Unsubscribe at any time.

    Trader Joe’s vs. Target Comparison Breakdown

    We wanted to find out if Trader Joe’s is expensive or as budget-friendly as Target so we took to the stores and recorded the prices firsthand.

    As many know, Trader Joe’s is committed to providing clean label products to its consumers and in response to a growing demand for such products, Target also has their own line, Good and Gather, which promises to avoid certain ingredients (more below).

    Related: Top 25 Finds at Trader Joe’s

    Trader’s Joe’s Brand Statement

    “Trader Joe’s private label products promise great quality fare for exceptional, everyday prices. We taste everything before we put our name on it and offer only what we feel is extraordinary.”

    This includes:

    • No artificial ingredients
    • No artificial preservatives
    • No MSG
    • No GMOs
    • No trans fat
    • No added hormones to any pork or poultry
    • Grass-fed, no antibiotic, nitrate-free meat offerings
    • Colors derivatives from only naturally available products
    • Quality ingredients

    Related: Top 25 Finds at Trader Joe’s 

    Good & Gather Brand Statement

    “The idea behind the brand is simple: Great food made for real life. Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families.”

    There includes:

    • No artificial flavors
    • No synthetic colors
    • No artificial sweeteners
    • No high fructose corn syrup

    Trader Joe's vs. Target - both offer healthy options, but which one wins out on price? And what are the best things to buy at each place?

    Trader Joe's vs. Target - both offer healthy options, but which one wins out on price? And what are the best things to buy at each place?

    Trader Joe's vs. Target - both offer healthy options, but which one wins out on price? And what are the best things to buy at each place?

    Trader Joe's vs. Target - both offer healthy options, but which one wins out on price? And what are the best things to buy at each place?

    So, Is Trader Joe’s Expensive?

    As you can see from the price list and research, Trader Joe’s seems to win out over Target when it comes to price. I would not categorize Trader Joe’s as expensive.

    Compared to Trader Joe’s, Target offers more discounts such as their Redcard and Cartwheel which can bring prices down.

    Target also offers more coupons than Trader Joe’s does and offers more variety; just look at the yogurt shelf.

    Trader Joe’s on the other hand is constantly rolling out new, unique and seasonal products that you’ll not find anywhere else such as cookie butter and uncured bacon jam (eww or yum?). Still, there seem to be certain things we will always love at Target and at Trader Joe’s alike.

    What To Buy At Target vs. Trader Joe’s

    • Simply Balanced Creamy Peanut Butter: Though Trader Joe’s wins out this price comparison, we like the texture and flavor of Target’s brand much better. Just be sure to mix it really well when you first open it to incorporate everything together and then refrigerate!
    • Tortillas: After going to many grocery stores to find tortillas that do not use trans fat, Target came back with the best tasting and longest-lasting ones. Trader Joes’ tortillas don’t use trans fats either but go bad a lot more quickly.
    • Grass-Fed Ground Beef: Beating out Trader Joe’s just slightly when it comes to the price, we like getting our grass-fed beef from Target; plus, Target has more options when it comes to fat content (90% lean/85% lean/80% lean, etc.).
    • Simply Balanced Quinoa: Though Trader Joe’s and Target’s price comparison is the same when it comes to price by size, we like getting a bigger portion at Target so we don’t have to buy it as often!

    What To Buy At Trader Joe’s vs. Target

    • There are so many TJ’s products we love and our list is always evolving, but if you want to see some of our team’s favorites, check out our top 25 finds at Trader Joe’s.

    So what’s the verdict? We wish we could tell you to only go to one grocery store and everything would be cheaper, the best quality and taste great. But that’s just not the case. Each store has unique things to offer and we love them both for that reason!

    My general rule of thumb: if I know exactly what I’m going to make on any given week and need more staple ingredients than “meal ideas,” I’m headed to Target (or Hy-Vee, Cub, etc.).

    If I’m open to new, unique products, “ready-to-serve” options and meal ideas, you’ll find me at Trader Joe’s. Happy shopping!

    And if you love Trader Joe’s, you’ll love our Trader Joe’s week-long meal plan and grocery list!

    Cooking Advice, Food, Grocery Guides

    Printed from


    on Reply

    Thanks so much! That saves me a lot of effort keeping track of prices :)

    on Reply

    Another reason to shop at Trader Joe's for me is the staff which creates a huge positive environment at Trader Joe's. The philosophy and Mission of Trader Joe's goes with the people they hire lifestyle. The staff employees at Target are not a reflection of the healthy outdoorsy people. Again this is only what I see within my Target and Trader Joe's I can definitely relate more to the employees at Trader Joe's

    on Reply

    Thank you for the comparison. Love Trader Joe's, but it's quite a trip to get there. Happy to see Target has comparable items close to home.

    on Reply

    Thank you for the comparison, very surprised that Trader joes is a better value. You are so right, the Tj's tortillas go bad fast. Target is a convenient option but I do love TJ's

    (This will help us personalize your experience so that you can get the best advice possible from us!)
    Skip to content